Don’t Reinvent the Wheel: Magazine idea-sharing in the 1960s.

Republished from Back Story

In the 1960s the New Zealand Woman’s Weekly was the most-read women’s magazine in the world per head of population.[1] And its editor travelled the world in search of ideas to keep it there. 

Jean Wishart put an indelible stamp on the magazine she edited from 1952 to 1985 and had firm views on what it should deliver to its readers each week. She saw the magazine’s relationship with readers as a partnership between friends and it had to contain something for everyone (Lynch 2002). Over the course of her long editorship the magazine was in a regular cycle of change that Wishart skilfully managed to avoid alienating what she regarded as a loyal audience. Continue reading “Don’t Reinvent the Wheel: Magazine idea-sharing in the 1960s.”

Travelling the Same Road

Address on the effects of disruption

NZ Taxi Federation Annual Conference

Napier

2 October 2019

Remember that kid at school? The one who disrupted the class until he was sent into the corridor or everyone thought he was really cool and joined in the fun?

We were too young then to understand the effect of disruption. We certainly understand it now.

Continue reading “Travelling the Same Road”

Ethics, Politics and the Media: Influences on the voice of business

An address to the Corporate Affairs and Communication Leaders’ Summit

Auckland, 20 August 2019

 

Let me begin with a consumer warning: The following doesn’t exactly follow the title.

Yes, it will address ethics, politics, the media, and business.

However, it will do so in the context of expectations rather than influences. In other words, it is about things you will have to factor into your future, rather than having you recognise the somewhat more discretionary effects that a word like ‘influence’ might denote.

In order to paint this future for you, I need to take you back into the relatively recent past. Continue reading “Ethics, Politics and the Media: Influences on the voice of business”