A rodent’s rear

TUESDAY COMMENTARY

The structure of our legacy news media will pre-occupy New Zealand journalists and those close to the industry in coming months, but the general public will not (to put it crudely) give a rodent’s rear.

Ownership of the country’s largest privately-owned media companies is already in play and we will know within weeks whether the Labour-led government will proceed along a path that would see public-owned Television New Zealand Radio New Zealand absorbed by a new entity. Continue reading “A rodent’s rear”

Don’t Reinvent the Wheel: Magazine idea-sharing in the 1960s.

Republished from Back Story

In the 1960s the New Zealand Woman’s Weekly was the most-read women’s magazine in the world per head of population.[1] And its editor travelled the world in search of ideas to keep it there. 

Jean Wishart put an indelible stamp on the magazine she edited from 1952 to 1985 and had firm views on what it should deliver to its readers each week. She saw the magazine’s relationship with readers as a partnership between friends and it had to contain something for everyone (Lynch 2002). Over the course of her long editorship the magazine was in a regular cycle of change that Wishart skilfully managed to avoid alienating what she regarded as a loyal audience. Continue reading “Don’t Reinvent the Wheel: Magazine idea-sharing in the 1960s.”